March 8, 2025
As International Women’s Day passes, I find myself reflecting on the true status of the incredible women in my life. Where do women actually stand in 2025, and how far have we really come? Despite the annual celebrations, hashtags, and corporate statements of solidarity, the lived experiences of women tell a different story. Conversations with my female friends and colleagues make it clear: we are still facing the same archaic battles, financial and emotional abuse, bullying (even from other women), and an ever-growing pressure to conform to an unattainable model of perfection personally, professionally, and socially.
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January 22, 2025
A strong brand is essential in today's competitive landscape. Yet, one of the most common misconceptions about branding is that it begins and ends with a logo, brand colours and a tagline. While a compelling logo holds significant importance, it is only the beginning. At Affect Advertising, we believe your brand is your business’s soul, a dynamic combination of personality, purpose, and culture that resonates with your audience on a deeper level.
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October 24, 2024
As the Creative Director of Affect Advertising, I’ve seen firsthand how vital expert strategy design is in the crowded digital marketing landscape. In today’s world, where consumers are bombarded with thousands of messages across platforms, it’s not enough to simply exist online—you need to strategically engage.
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